As of June 2019, there were over 4.5 billion
internet users in the world.
In other words, nearly 60% of all the people on
the planet at that time were digitally active. The
internet penetration rates in North America and
Europe were both almost 90%, but the largest group
of people on the Web came from Asia, even though
only 50.7% of all Asians have gone online! Africa,
the planet’s second-most-populous continent, has
been exhibiting the fastest growth, with a
penetration rate of 11,481% from 2000 to 2019.
With these statistics in mind, it is no wonder
why the amount of data being created daily is
getting harder to comprehend.
8. 80% of online content is available in just
one-tenth of all languages.
One of the many reasons why billions of people
are still offline is that they struggle to find
content they can understand to begin with. As a
result, the generation of data on the internet has
not been as big as it should be.
9. Google handles a staggering 1.2 trillion
searches every year.
So, how much data does Google process every day?
Research stats show that it is more or less 3.5
billion queries every 24 hours. Although the
leading search engine seems invincible at this
point, it is surprisingly not peerless. Amazon’s
ad revenue share in the US is poised to reach
15.9% by 2021 at the expense of Google.
10. Despite processing just 6.2% of all searches
in the US, Bing makes almost $5 billion in ad
revenues.
This is nearly three times Twitter’s advertising
profit.
While making a dent on the amount of data
generated by Google daily is still a pipedream,
Microsoft’s search engine has yet to fade into
oblivion. Apple devices may have switched back to
Google, but Bing has been the default search
engine of most internet properties and pieces of
hardware the market leader could not control.
Bing’s story underscores the eye-popping monetary
value of data generated daily in the eyes of
marketers.
11. The number of apps downloaded from Google
Play Store and App Store every 60 seconds in 2019
jumped to 390,030 from 375,000 only in 2018.
This stat shows the sources of digital data
generated each day continue to multiply.
Additionally, app user segmentation is becoming
more pronounced, and the lives of app developers
and mobile marketers are getting much harder.
12. The world spends almost $1 billion per minute
on commodities on the Internet.
This telling statistic demonstrates how much data
is created every day without further explanation.
A buyer’s online journey, from initial site
visit to purchase, is typically well
documented.
13. In 2019, the number of emails sent every
minute was 188 million.
The figure was an improvement from 2018 when 181
million emails were sent every 60 seconds. While
it is still an indicator of information growth, it
is evident that this part of the Web is nearing a
plateau.
14. Last year, Google tallied 3.7 million
queries, Facebook had one million logins, and
YouTube saw 4.5 million videos viewed every
minute.
All of these figures were higher than the year
prior, but the increases were not that
significant. Despite not having any shortage of
fresh data generated every day, such platforms
were probably close to their peak in terms of
usage.
These online brands may seem untouchable, but no
one is safe in the adapt-or-perish world of the
internet. Even they have to continue evolving to
keep growing if they are to consistently record a
higher amount of data generated every day over
time.
15. In 2019, nearly 695,000 hours’ worth of
Netflix content was watched per minute across the
world.
The number was just 266,000 in 2018. This stat
represents the intensifying love of internet users
for media streaming. Considering the rise of the
company’s share of the total amount of data in the
world in 2019, Netflix has further cemented its
position as a force to be reckoned with in
Hollywood.
16. Netflix released almost 55% more originals in
2019 than it did in 2018.
In the hope of preserving its market share and
seeing more data created every day, the
streaming-giant-cum-video-production-company added
an amazing 371 new movies and TV shows to its vast
content collection—excluding children’s shows and
films with short theatrical runs. As a matter of
fact, Netflix’s 2019 content output beat that of
the entire US TV industry in 2005
17. As of May 2019, 500 hours of video were
uploaded to YouTube every minute.
So, how much content is created every day? The
simplest answer is countless, as everybody can be
a content creator these days and financially
succeed as a reviewer, analyst, actor, or any
other profession on YouTube.
18. Four petabytes is the estimated amount of new
data being generated by Facebook daily.
Instagram’s parent company is still growing on
its own. In fact, its number of active users has
been on an upward trend since Q1 2011. As of Q3
2019, more than 1.6 billion people logged in on
the most popular social networking site every 24
hours. It is safe to presume that the amount of
data created on Facebook every day will not go
down any time soon.
19. Every 24 hours, 500 million tweets are
tweeted on Twitter.
Despite the microblogging site’s character limit,
that number still translates to an enormous amount
of big data generated daily. Twitter may have not
seen a steady rise of monthly active users of
late, but the service is still America’s favorite
social media outside the Facebook-owned brands.
20. Snaps created on Snapchat fell from 2.4
million per minute in 2018 to 2.1 million in
2019.
The multimedia messaging app had a disappointing
year, probably due to its criticized redesign.
Moreover, Snapchat usage in the US is projected
not to recover in the coming years. Still, the
platform could bounce back and increase its amount
of data being generated daily per person if it
could attract more users beyond North America.
21. More than 347,222 users were scrolling
Instagram every 60 seconds in 2019.
Snapchat’s loss was Instagram’s gain. The photo-
and video-sharing social networking service had a
big year. In 2018, just 174,000 people were using
the app per minute. Such a feat helped boost
Facebook’s data production daily.
22. 18.1 million text messages were sent every
minute through LINE last year.
Such a figure means that the amount of text data
created every day hardly increased from 2018, when
the app processed 18 million messages.
23. Game streaming has become a global
phenomenon, attracting over one billion internet
users.
As of January 2019, 30% of internet users played
games streamed live online, 23% watched live
streams of other games, and 16% watched esports
tournaments every month. The amount of data
generated daily by passive and active gaming
enthusiasts has become gold to developers.
24. As of January 2019, more than 26% of the US
population owned a smart speaker.
The smart speaker ownership in America grew by
over 40% from the prior 12-month period. Although
the country is still not considered among the most
“connected” nations in the world, the daily US
data production will steadily grow as more and
more Americans warm to IoT devices.
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